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"Frederick Kovert
" Physique Pictorial 55 (Winter 2020): 20–31
these books rescue an era of American visual arts that has virtually been forgotten
Poster featuring the 1970 "AMG Whizz-Bang" Film Festival at Los Angeles' Park Theatre by Athletic Model Guild
released to the public in the 1960s
Physique Pictorial V40N01 [June 1987] relaunch "Frederick KovertThe father of physique magazines was Bob Mizer (1922 1992). In 1945 Mizer started the Athletic Model Guild in Los Angeles as a modeling agency for male body builders. Mizer, a self taught photographer, recruited and photographed the models, carefully listing their vital statistics along with their real names and ages. Mizer sold his photos by mail, advertising them in men's magazines. By 1951 Mizer's catalog was so extensive that he began to collect
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